Whoa, Lexington

A new brand platform for the Horse Capital of the World, inspired by the command riders give to tell a horse to slow down.

This campaign lures visitors with a change of pace, a sense of curiosity, and delightful close encounters.

OOH
TAKEOVER

We showed up in Cincinnati, Knoxville, and Indianapolis during the Indy 500 with “windows to Lexington.”

Brand film voiced by Kentucky Poet Laureate, Silas House