VisitLEX:
Horse Kicks

To get new audiences talking about Lexington, KY, we partnered with a local sneaker artist to create the world’s first sneakers for horses.

What started as a stunt to promote Lexington as the Horse Capital of the World became a real business that continues to grow.

We launched during the Breeders’ Cup World Championships, which was hosted in Lexington, with a pop-up retail display in the city’s busiest intersection.

At launch, this campaign pulled in 3 billion earned impressions across 274 placements.

It was featured on Jimmy Fallon, Washington Post, USA Today, People, BBC, CNN, NPR, New York Post and in social feeds around the world.

Awards: Ad Age Small Agency Experiential Campaign of the Year (Gold), Clio (silver), Shorty (Gold), Adrian Awards (Platinum)

“Kentucky Man Makes ‘Horse Kicks’ — Sneakers for Race Horses ”
Black sneaker with blue stripe and 'SPLY-350' text on a black background with wood pieces.
“Custom Nikes, Adidas for horses: This Kentucky sneakerhead is extending ‘drip’ to hooves”
Purple and white sneaker with black accents on a purple background with scattered purple horseshoes.
“Regalereste un paio di Jordan al vostro cavallo? ”
White and green high-top sneaker with "650" and "new balance" on its side, placed on a green background with scattered white and green peppermint candies.