VisitLEX:
The World’s First Interstellar Tourism Campaign

Lexington, KY is one of the friendliest places on Earth. To prove it, VisitLEX beamed a coded advertisement to the TRAPPIST-1 star system 40 light years away, inviting extraterrestrials to visit Lexington.

News of this world-first earned VisitLEX 3 billion impressions across 1,100 placements, including the front page of USA Today Weekender, Washington Post, People, The Drew Barrymore Show, Popular Science and more.

“A message beamed into space invites aliens to Lexington, Kentucky”
Stylized postcard for Lexington, Kentucky, featuring elements like prime numbers, water and ethanol (bourbon elements), elements of life, dopamine, horses and a human, and the iconic bluegrass landscape. Labeled annotations highlight each element.
“Lexington invites extraterrestrials to swing by in an offbeat, innovative marketing campaign”
“An ad so witty and so whacky it might just break through the noise”