A&W is America’s oldest franchised restaurant. In celebration of the iconic brand’s 105th anniversary, we created a new permanent promotion for its day-ones:

Free root beer floats for anyone over 100…for life.

The campaign, which featured granfluencer “Baddiewinkle” and two World War II vets, picked up 1.5 billion earned impressions, 1 million social views and 100k social engagements.