Remember that painfully awkward first first date? Or a victory meal after beating the snot out of a team in little league? Or the totally predictable moment where your wife who said she wasn’t hungry steals a fry?

Those are the kinds of moments you get at an A&W. All shared over its iconic all-beef burgers and Root Beer Floats.

In its first brand campaign in decades, we put a modern spin on the kinds of nostalgic moments that have endured A&W to generations of fans.